Space force

Netflix beats US military to Space Force brand

President Donald Trump may need to come up with a new name for his project space force, as Netflix beat the United States government to the punch with securing trademark rights for the name. Although Trump was the first to announce his administration’s plans to launch a real “Space Force” at some point in the future, Netflix has created its space force before that happened, giving the streaming company legal nationwide brand ownership of the name.

Here’s how this strange sequence of events happened. Initially, Trump first revealed the United States Space Force in March 2018, and Netflix shed some light on the space force TV series in January 2019. Almost a year later, in December 2019, the United States had officially established the Space Force as a branch of its government, becoming the only nation on earth to do so. At one point, the Air Force filed a pending application for registration of the “Space Force” trademark based on intent to use. Although they were the first to file, Netflix will walk away with the US rights to the trademark, as the US operates on a “first to use” system.

Apparently, Netflix went the extra mile to secure the space force international brand as well. While many other countries use a “first to file” system for their trademark registration process, Netflix has beaten the United States by filing first in Europe, Australia, Mexico and elsewhere. This would make the potential legal battle against Netflix much more difficult for the US government, and rather than spending time and money to pursue the case legally, Trump and company will have to either rename the new military branch or accept that they don’t. t own the rights to the name.

So far, the government has not sued Netflix and pressed them to change the name of the series. It’s probably because most people seem to know the difference between a comedy TV series and an official branch of the US military, and there’s unlikely to be much confusion between the two. Where things start to get tricky is when it comes to selling consumer merchandise based on either the Netflix show or the “real” Space Force. If, for example, one of the two entities were to sell coffee mugs brandishing the name, it may not be clear which of the buyers was supporting. There is already space force Funko Pop! upcoming action figures for the Netflix series.

By Steve Carell and Office showrunner Greg Daniels, space force stars Carell, John Malkovich, Ben Schwartz, Diana Silvers and Tawny Newsome. It also notably features the latest TV performance from legendary actor and comedian Fred Willard, and is definitely worth watching for that reason alone. Those curious about the new series can do so now on Netflix, as all ten episodes of the show’s first season are currently streaming. The show hasn’t technically been renewed for a second season yet, but Daniels is hoping for a renewal and says the writers are already talking about ideas.

This news comes to us from The Hollywood Reporter.


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